SEO mistakes: 5 SEO mistakes to avoid
To perform better in search engine ranking results or SERPS, you need to implement the right SEO tactics, popularly known as white hat SEO.
SEO is most for increasing website exposure, building credibility and boost sales.
This has made SEO a very competitive game with many webpages competing for the top position.
However, you may not rank well if you’re not executing SEO the right way.
While there’re over 200 ranking factors to succeed at SEO, there’re a number of mistakes that can reduce your chances of ranking your pages.
This post will cover the 5 SEO mistakes you need to avoid in other to stay ahead of completion, rank high and escape search engine penalties.
- Not building backlinks
According to a 2020 study by ahref of around two million random newly published pages, only 9.37% made the top 10 google ranking.
This simply means 90.63% of the pages didn’t get any search engine traffic.
this is simply because the pages do not have backlinks.
Neil Patel from neilpatel.com said the average web pages in the top 10 has at least 48 backlinks.
So backlinks matter and crucial for your SERPs success.
Additionally, not all backlinks are built the same.
Many in a bit to get backlinks, they’re engaging in many wrong ways to do it.
A personal story
In a bit to build backlinks fast, I paid someone on fiverr to do it for me. Which he fulfilled the deal in less than 24 hours with over 200 backlinks.
Instead of seeing an increase in my search engine rankings, it dropped.
Why? Later I found out that some of the backlinks are from harmful sites which the search engines have blacklisted and others bots. In other words, the links are from low-quality websites.
Building quality backlinks will be the best way to go.
You want top-quality websites to link back to your website because they’re offering value and authority which in turn increases your page’s authority that boosts rankings.
Getting the backlink that works involves sharing your work on social media and other influencers in your industry.
2. Content without purpose/identical content
Writing content should have one thing in mind and that’s purpose.
What’s the problem your content is addressing? Who is the content meant for? Addressing that will make your content have a purpose.
Content without purpose will only be another fruitless effort. This is because you will only waste your time, energy and negatively affect your brand which makes people shy away from your business.
When using images, you’ll need to use the profession and free for commercial use. Let the image captivates and readers willing to share the content to give it more eyeballs.
In addition, using someone else’s content already live on other sites will greatly affect your rankings. You can quote people’s work but you have to give them credit for it.
3. Not using long tail keywords
If you’re going to rank high in the search engine rankings, you’ll need to use long-tail keywords.
Short keywords are highly competitive and most of the domain ranking for them are authority websites.
But long-tail keyword has low competition and have a higher possibility of your pages ranking in the top 10.
There are many keyword research tools that you can use. Tools like ubersuggest, ahref, google keyword planner is among the top tools and can give you the long-tail keywords you need.
Keywords are often the foundation of SEO strategy and you may want to use the right one in other to start on the right footing.
4. Ignoring long-form content
Studies have shown that the average word account for pages in the top search results.
long-form content is what Google loves because it’s detailed and high quality. Obviously producing a 500-word blog post is a lot easier than 2000 plus. But you have to look at the benefits of long-form content, which gives you a better ranking.
This has been proven in another study by backlinko and clickstream in 2016 that shows that
Longer content=better rankings
we’ve seen the effect of short content and after the google panda released in 2012, that update affected nearly 12% of search results.
4. Keyword stuffing
Keyword stuffing was a white hat SEO in the early stages of SEO. During the stages, you can manipulate your way to the top pages by stuffing keywords.
Sites could rank on large stuff keywords by simply stuffing keywords. Even if the keyword isn’t related to the article topic.
After several updates, keyword stuffing is now considered a black hat SEO strategy as google now penalizes pages and websites that practice it.
Pages are demoted or remove altogether when you practice keyword stuffing.
However, while it’s true that using keywords in your pages is the building block of SEO strategy, it’s keyword stuffing that actually affects your website or pages.
Use 2%-3% of your main keywords in your pages and include related search terms. Also, ensure that the keywords flow with the content.
Putting keywords just because you want to meet the requirement without the proper flow will put the search engines on notice. And this is what will happen when the search engine crawlers see your keywords as unnatural and appears to be stuffed with keywords.
Equally include related search terms in subheadings and the body of the content to avoid stuffing keywords.