How to do email marketing in 2017 and beyond
Do you want to start email marketing? What are some of the email marketing best practices?
Seriously, not many do email marketing. The few that engage in it, do it the wrong way.
The best part, you can start and do it the right way.
Email marketing is not a new thing. It is one of the most valuable ways to promote your blog, website, product and brand awareness.
It’s one of the ways to easily reach your customer through promoting your product and future ones.
With email marketing, you have the opportunity to build long term relationship and trust with your customers.
Effective email marketing involves sending campaign emails, notice of upcoming offers, event, promo etc.
Marketing using email is not slowing down, according to imagine pub, Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
With many businesses preferring to use email because 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
The popularity of the email marketing keeps growing and has resulted in the use of emoji in email marketing messages increased 775% from 2015 to 2016.
However, it’s important to send people emails that are relevant to your subscribers and avoid trying to spam your subscribers. Doing that will lead you to lose your account.
Creating and maintaining solid email marketing is key to meeting your business and customers goal.
Finding email marketing software
Before going into email marketing, you’ll need to find email marketing software you can use and start building your email list.
Therefore subscribing to the best email marketing service is key to giving you the required tools that’ll make your email marketing a success.
There are several email marketing software, but there are two that have stand out from other email marketing service providers.
The two in question are:
Getresponse is one of the easiest email marketing software. It has unique tracking options and marketing suggestions, therefore making it a great choice for users of the email marketing software.
Using getresponse allow you to create newsletter or email on your own using either text or HTML and have hundreds of templates to use.
There are over 1000 stock images to use to add your interest to your emails and newsletter. There is an excellent support and you’ll have a great walk through on how to get your first 10,000 subscribers.
Convertkit is one of the newest email marketing software today. They’re easier to use than MailChimp. There are many cool features that are making more people opting for the use of convertkit. Some of such cool features include:
- Personalization of your emails or newsletter based on tags.
- Ability to show a different content if you’ve already filled out the opt-in form.
- You can resend your emails or newsletter easily again to people that have not opened it.
- Real reporting of where your subscribers are coming from.
- The setup is pretty simple and straight forward
There’s a whole lot more if you decide to use the convertkit email marketing software.
Why use Email Marketing?
When I started blogging, I thought email marketing was a waste of time. How wrong I was. If I was to start again, I will begin even before I start blogging.
If you’ve not started email marketing, like me, you’re missing a lot and your business will not get the conversion you might need.
Because of email marketing, gives you a lot of benefit in the shortest possible time. Some the reason why should use email marketing include:
- Building relationship with your customers builds trust. If they don’t trust you, no one will subscribe to become your customers. Using email marketing keeps you closer to your customers and thus begin to build that relationship in no time.
- Get to know how they treat your content, product or service. Knowing how your customers treat your business is key to knowing what to provide for them and at the right time.
- With email marketing, you have control over your customers which you’ll have access to them always. You can send offers, promo etc in just a click
How to do email marketing in 2017 and beyond
With over 144 billion emails each and every day, Email marketing still remains one of the best channels for business communication.
How does your email stand out and ensure that people clicked your email? You have to ensure you begin by doing email marketing the right way.
The following steps will help you begin your email marketing the right way.
Build your mailing list
If you haven’t started building your email list, well it’s your first step you can take to your email marketing.
As they say, the money is on the list. That’s why an email list is one of the most important assets you can get online, but when starting, it may look like an uphill task.
If you want to stay close to your customers and consistently grow your business, having a mailing list should be a top priority.
According to MarketingSherpa, 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently.
This shows you the value you can drive from using an email list. The big question is, how to start building an email list.
Here are the steps you’ll need to follow to build your list.
- Use a good email marketing software
You cannot start building your email list without a good marketing software. In our years of using email marketing software, there are basically two types you can come across. The that’s complicated and the software that’s easy to use.
You can also use drip which you can try for free. The advantage of using drip is you get to use it for free for the first 100 subscribers.
Once you’ve decided on your email marketing software, you can move to the next step.
- Start growing your list
Then begin to grow your email list. At the beginning, you may sound like you’re wasting your time. But really it’s worth the time of the work because, in the long run, the benefits are significant.
Growing your list start by doing the following:
- Asking people to join
- Offer a freebie
- Use solo ads
Asking people to join
People visiting your website will not join your email list unless you ask them to. There are several methods you can ask people to join your list. You can create a pop-up and let them sign up for updates or place your notice within your content.
Whichever way you choose to do, ensure that it’s at a position that people will see and will have reason to sign up.
Offer a freebie
People cannot just offer their email if you cannot offer something enticing in exchange. This could be a free ebook, video tutorial, access to a course, discount or deals that are exclusive to only those that subscribe.
You could use your old post to create your ebook or resource list. Whichever resource you intend to use, ensure that it offers value because it’s the only thing that will guarantee that they subscribe.
Using solo ads can be one of the fasted ways to grow your email list. A solo ad is a way of renting a list which is sent out to a portion or entire list.
What you’re doing, is trying to buy targeted traffic to your website, course, affiliate product. But since we’re trying to grow our list, you buy the solo ad to grow your subscribers.
When using solo ads, ensure that your headlines are catchy, find and promote to the right audience and include the link to your opt-in page or form.
One of the best places to find solo ad is udimi. You’ll find many solo ads under different niche.
- Promise you’ll protect their privacy
Keeping people’s privacy is key to building your email list. People will sign up to your mailing list when you promise to keep their email address and personal information private.
- Create different email list
You should have a general email list and different other ones. People visiting your site might only be interested in one or two of your website topic. You’ll need to know that in other to promote and create the right campaign for the right group.
For instance, if your blog is about internet marketing, and covers topics like SEO, affiliate marketing, content marketing etc, the person interested only in SEO will likely not read content about content marketing.
When you create several lists for several topics, you’ll know who to send the next promotion to the right set of people.
Creating separate email list will allow you to send an email to a different group that boosts conversion and increase sales.
Building your email list even if you do not have a website or blog
Even if you do not have a website or blog, but you intend to have one in the future, then you can start building your email list now.
Why is that important?
The day you’ll start, your website will not start with zero traffic and in no time, your website growth will be fast than you think.
How do you start building your email list without a website?
The following steps will help you.
Step 2: create a one-page website which you can use to collect your email address.
In your one page website include a valuable reason what is coming and the second thing is the sing up form.
You can see our tutorial on how you can create that by clicking here.
The reason why I recommend using a one-page website is, not many websites will allow you to link to an opt-in form directly, but will always want you to link to your website url.
Step 3: start sending traffic to the page. You can guest post on blogs similar to your chosen niche, make comments on other blogs, answers questions.
You can also use the solo ad to get more subscribers as well. This will be faster and you get the subscribers you paid for.
How to market to your mailing list
Marketing using email marketing is easy and pretty straight forward. All you need do is to write the email and click the send button and that’s it.
You can schedule your email as well and will deliver it to you at the time you send it.
Sending an email to your subscribers about product recommendation or service will be the easiest thing to do, but the big question is, does the email do what it is sent to do? Most often it’s not.
You will need to build credibility and educate your subscribers via emails before recommending anything.
Here is a way to promote anything to your subscribers in a 15 days period. Assuming you want to sell a new book under your niche “how to make money using an information marketing blog”.
Day #1: introduce the topic, by telling what your blog is all about all about or what you will offer when you’re they sign up to your email list.
Day #2: Offer them a welcome freebie that they cannot resist. Ensure that it’s highly informative. This way they feel special
Day #3: Send them a proof of your success using an information marketing blog.
Day #4: the tools you need
Day #5: How to write your book outline
Day #6: Where to sell your book
Day #7: create your information marketing blog
Day #8: Recommend the information marketing book you’re promoting.
This way your conversion rate will be higher compare to recommending it straight forward.
This is because you have stirred them up with the information and as a result, you have built your credibility and they will buy your recommendation.
Email marketing best practices.
You cannot move your email marketing to the next level and continue to grow it without going through the best practices.
Some of the great email marketing best practices include:
i. Writing a great subject headline
Great subject line ensures that your subscribers click your email. Having a subject line of less than 40 characters is one way to start.
- Use subjects headlines that makes your subscribers see that you’re providing a solution to there problem to increase chances of click through.
- Make it short and straight to the point.
- Ensure that your offer is compelling which can be a promo, discount etc.
- Provide interesting content
One mistake many make when starting email marketing, is starting with a sales pitch or product you’re promoting.
Instead focus on the subscriber. The subscribers will need to know how important they’re. when you keep on using sales pitches always, you stand the chance of losing your subscribers.
- Try to capture their interest first. Tell a story, give a testimonial, use images or videos to verify your claim.
- Use bullet points to bring out the key points.
- Speak about the benefits of the product or what you’re offering instead of giving them the features.
iii. keep your content simple and easy to read
There are many emails send each day. Users will not have the time to scan through all the emails.
You’ll have to give the users reasons to read your email. Keeping it short and straight to the point is key to ensuring your email is being read and clicked.
The whole reason of email marketing is to boost and grow your business. No wonder the popularity of email marketing keeps growing and more businesses going into it.