Best Way to Market Your Business in 2020
Marketing done in the right way can be an incredible boon for your business’s net success. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners ought to be whatever their small business needs all the time, it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult.
One small business goal is to sell the business’s products and services. This is usually best accomplished by positioning the business in front of the target audience and offering something that solves a problem or that they can’t refuse or find elsewhere.
To this end, you will learn many marketing tips that small business owners can do for his or her business is take the time to develop a small business marketing plan that will help to set them apart from the competition. There must be a marketing plan; a marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy.
There are millions of ways you can promote your small business. There are many marketing tips through that you can grow your business. With the right mix of activities, you can identify and focus on the most effective marketing tips tactics for your small business
Fear not, the following eight marketing tips for small business can help you make more sales, market better and waste less money.
“Marketing is expensive. There’s no getting around that fact.
Undeniable fact number two: Marketing is also necessary”
1. Use Digital Technologies
The most convenient and inexpensive method is to use digital technologies like social media but before that, you need to have a platform where you can send your audience for the business. One of the best and primary marketing tools is a business website. You can easily get a website for only $30/month from Within Bucks to start this process.
Now you’ve got a platform where you can drive visitors using social media, paid ads or organic traffic through search engine optimization.
One of the easiest ways to build a brand and drive some users to your website in 2020 is to use Pinterest. Pinterest is not only a social media but it’s said to be the search engine of the modern era.
People like Melyssa Griffin have used Pinterest marketing to build million-dollar businesses starting from zero a few years back.
2. Always carry business cards
Business cards give you a quick way to exchange information about your company and business and they can lend some credibility and professionalism, too. You can meet potential clients, businessmen, vendors, or even employees pretty much anywhere, so you want to be prepared.
Not only are business cards a cost-effective small business marketing tactic, but they’re also a great way to find leads that you also have a personal rapport with.
This ties in a lot with the business card strategy, but it works online and in person. Leverage your network for all it’s worth (without being obnoxious) and you’ll see much better results.
Your network already knows and hopefully trusts you. Reaching out and letting them know that your business is open and what you can do for them is all that’s needed. This can be truly effective even if it’s a single Facebook or Instagram post letting your friends know about your goods and services.
4. Offer Incentives for Referrals
Referrals and incentives for clients will give you warm, qualified leads. These leads will know what to expect from you and your clients won’t send them your way knowing they’d be a nightmare client or on too tight of a budget to be able to afford you.
5. Work with Other Small Businesses
Partnering up with other small businesses—officially or unofficially—is a great way to go. This can be a vendor, but it can also be other businesses in complementary industries that share a target audience with you. For brick-and-mortar businesses, this would probably mean sticking to other businesses nearby.
6. Start Writing
Content marketing is mostly free (unless you outsource it) and it allows you to rank for more keywords, keep your site content fresh, establish expertise and offer valuable information to your target audience. It also shows that your business is actively up and running to new customers—which is always a plus—and that you’re invested in them.
7. Email Marketing
All those emails you’ve managed to capture through blogging, social media contests and past purchases? Don’t just neglect them. Use email marketing campaigns to stay in touch with your audience, leads and customers both included.
8. Offer Giveaways, Discounts, or Trials
If you want to get new clients quickly, offering discounts, giveaways or free trials to leads is a great way to drive some conversions. This presents a low-risk, high-reward situation for them, where they have everything to gain and nothing to lose. They don’t have to worry about you disappearing after they make that first down payment, or paying too much for glitchy software that doesn’t work.
9. Say Yes to Speaking Opportunities
Once your business starts to gain traction, you may be surprised how often you’re asked to appear as a speaker or expert panelist of some sort. This could include just needing to email a writer a small quote or tip for an article, or it could mean hosting a webinar or appearing in front of an audience.
A To-Do List For Promoting Your Business in 2020:
Here is a list of some small business marketing tips and ideas to get you thinking about all of the different ways you can promote your business.
- Always update or create a marketing plan for your business.
- Revisit or start your market research.
- Conduct a focus group.
- Write a unique selling proposition(USP).
- Refine your target audience and niche.
- Expand your product and service offerings.
- Update your business cards.
- Make your business card and brochures stand out from the rest.
- Create or update your brochure.
- Create a digital version of your brochure for your social media sites.
- Explore a website redesign.
- Get creative with promotional products such as broachers, pamphlets printed stationeries and give them away at the next networking event you attend.
- Write an elevator pitch.
- Register for a conference.
- Introduce yourself to other local business owners.
- Plan a local business workshop.
- Join your local chamber of commerce.
- Rent a booth at a trade show.
- Launch a multi-piece direct mail
- Create multiple and different approaches and split test your mailings to measure impact and engage people.
- Always include a clear and enticing call to action on each direct mail piece.
- Use tears cards, inserts, props, and attention-getting envelopes to make an impact with your mailings.
- Send past customers free samples and newsfeed books and other incentives to regain their business.
- Advertise on the radio.
- Advertise in the Yellow Pages.
- Advertise on a billboard.
- Use stickers and pictures or magnets to advertise on your car.
- Take out an ad in your local newspaper.
- Advertise on a local cable TV station.
- Advertise on Facebook.
- Advertise on LinkedIn.
- Buy ad space on a relevant website.
- Use a sidewalk sign to promote your specials.
Social Media Marketing
- Get started with social media for business.
- Create a Facebook page.
- Get a unique URL or username for your Facebook page.
- Create a Twitter account.
- Reply or retweet someone else on Twitter.
- Set up a Foursquare account for your business.
- List your business on Google Places.
- Start a business blog.
- Write blog posts regularly.
- Create an Instagram account.
- Create a Groupon.
- Start a Google Adwords pay-per-click campaign.
- Start a Microsoft adCenterpay-per-click campaign.
- Comment on a blog post.
- Record a video blog post.
- Upload a video to YouTube.
- Always check your online directory listings and get listed in desirable directories.
- Set up Google Analytics on your website and blog.
- Review and measure your Google Analytics statistics.
- Always register a new domain name for a marketing campaign or a new product or service.
- Learn more about local search marketing.
- Track your online reputation.
- Sign up for the Help a Reporter Out(HARO) email list.
- Create an email option on your website or blog.
- Offer a free download or gift to make people willing to add their email address to your list and try to engage the audience by sending them interesting emails.
- Send regular emails to your list.
- Start a free monthly email newsletter.
- Use bold texting to measure the effectiveness of your email campaigns.
- Perfect your email signature.
- Add audio, video, infographics pictures, and social sharing functionality to your emails.
Contests, Coupons, and Incentives
- Start a contest.
- Create a coupon.
- Create a “frequent buyer” rewards program.
- Start a client appreciation program.
- Create a customer of the month program.
- Give away a free sample.
- Start an affiliate program.
- Send out a customer satisfaction survey.
- Ask for referrals.
- Make a referral.
- Help and promote or volunteer your time for a charity or educational event.
- Sponsor a local sports team.
- Always promote your products and services with other local businesses.
- Join a professional organization.
- Plan your next holiday promotion.
- Plan holiday gifts for your best customers.
- Send birthday cards to your clients.
- Approach a colleague about collaboration.
- Donate branded prizes for local fundraisers.
- Become a mentor.
- Plan a free teleconference or webinar.
- Record a podcast.
- Write a press release.
- Submit your press release to various distribution channels.
- Rewrite your sales copy with a storytelling spin.
- Start writing a book.
- Hire a marketing consultant.
- Hire a public relations professional.
- Hire a professional copywriter.
- Hire a search engine marketing
- Hire an intern from the marketing field to help with daily marketing tasks.
- Hire a sales coach or salesperson.
Marketing is necessary if you want your business to survive, let alone grow, but that doesn’t mean it needs to break the bank. These small business marketing tips can help you to actively invest in your business so you can get the most out of any budget that you have available.
Most of the famous websites personally used each of these Marketing tips to get their business off the ground when it was new and I was pretty much broke, so I can speak to their effectiveness. Back these tips up with great products or services and you’ll see growth before you know it.